Project Description

Ugly Dog, Nikki Glaser‘s non-profit, asked Payge Kerman to design a high-contrast, abstract logo. By using Baskerville, a traditional font, as well as a shadowed approach to the creation of a dog silhouette, we were able to a capture a logo with strong color contrast and element juxtaposition. We are so proud to support animal-based causes!

Click here to view the branding guidelines and style guide.