Project Description

Today, we’re debuting a very special website for Jen Lagers Beauty! Jen came to us with a WordPress website that just wasn’t cutting it. For anyone who knows her, Jen is vibrant, personable, and so lovely, but her website wasn’t communicating all those things. We wanted to help showcase how amazing she is as a person and how much she excels at her craft.

After talking with Jen for about 10 minutes, we felt like we were just chatting with a longtime friend, and we were so delighted when she signed on to work with us. Her spirit kept us motivated and her aesthetic made it easy to design this site.

Jen’s site is inspired by her approach to beauty: natural elegance. We wanted everything to feel airy, natural, and minimal, with some femininity and just a little “diva” thrown in. Her site uses scroll effects and subtle hover effects to gain some movement and softness. With a custom built site, we kissed goodbye to WordPress and gave her an option that will more flexibly fit her needs.