Project Description

This graceful new logo has been set off into the world! Biscay blue, Mountbatten pink, and envy green exude serenity, while keeping the logo grounded. Payge Kerman, CEO of Blooming Pixel Creatives, utilized the negative space of the A and W in the brand mark to form the outline of roofs, adding a witty twist. We love how the sharp lines of the home/AW inside the brand mark contrast with the loose, relaxed lines of the hand-drawn font.