Blog

30 07, 2017

How to Pick the Best WordPress Theme For Your Business

2017-07-30T03:49:08+00:00

When you’re a small business owner, blogger, or ambitious DIYer without the funds to hire a web designer, it’s hard to know what to look for in Wordpress theme before you purchase it. I hear you, and feel you, as there’s a lot of information to tackle. Hopefully this mini checklist will help you understand your options before you purchase [...]

How to Pick the Best WordPress Theme For Your Business 2017-07-30T03:49:08+00:00
22 07, 2017

Web Design for the Health + Wellness Industry

2017-07-22T19:03:14+00:00

In the health and wellness community, where there is a wide-spread lack of design, it is more important than ever to stand out from your competition. By utilizing a strong design that captures the essence of your practice, you can attract your target demographic. Here are some helpful hints for the health and wellness industry to design for its audience: [...]

Web Design for the Health + Wellness Industry 2017-07-22T19:03:14+00:00
19 07, 2017

Why Call to Action Buttons are Crucial

2017-07-19T17:41:22+00:00

Call to Action buttons (CTAs) drive the user experience of a website. Buttons direct viewers to important pages, focus attention, and help to increase the amount of quality time a person spends on a site. One of the major reasons a user will leave a site is if they cannot locate important information immediately. With CTAs, you can instantly draw [...]

Why Call to Action Buttons are Crucial 2017-07-19T17:41:22+00:00
24 05, 2017

Here’s Why You NEED A Well-Designed Logo

2017-05-24T17:42:40+00:00

In one of my advertising courses in college, the professor gave us each a paper with 50 logos printed on it, and told us the person with the most correct guesses would win a prize. I didn’t win (not being much of a sports fan turned out to be a hindrance), but I’ll never forget this fun little lesson. [...]

Here’s Why You NEED A Well-Designed Logo 2017-05-24T17:42:40+00:00
19 05, 2017

A Copywriter’s Toolbox: Tone

2017-05-24T17:49:02+00:00

Say you were lead into a kitchen fully stocked with ingredients and cooking supplies. Your instructions: make a meal. You scan through your memories for inspiration. You could whip up a PB&J. You know your mother’s lasagna recipe by heart. You pause. You can make a meal… but you realize that you have no idea who you are making [...]

A Copywriter’s Toolbox: Tone 2017-05-24T17:49:02+00:00