All posts written by Kt McVeigh

24 05, 2017

Here’s Why You NEED A Well-Designed Logo


In one of my advertising courses in college, the professor gave us each a paper with 50 logos printed on it, and told us the person with the most correct guesses would win a prize. I didn’t win (not being much of a sports fan turned out to be a hindrance), but I’ll never forget this fun little lesson. [...]

19 05, 2017

A Copywriter’s Toolbox: Tone


Say you were lead into a kitchen fully stocked with ingredients and cooking supplies. Your instructions: make a meal. You scan through your memories for inspiration. You could whip up a PB&J. You know your mother’s lasagna recipe by heart. You pause. You can make a meal… but you realize that you have no idea who you are making [...]